Offering memorandum and print piece for a commerical real estate brokerage

IPG Commercial Real Estate brand and print collage

Project Overview

IPG Commercial Real Estate brokers industrial, office, and retail property across Utah. Over our work together, they’ve needed a range of things. Some are investment offering memoranda that carry serious financial detail without losing an investor. Others are print pieces that keep IPG top of mind with the clients and brokers they work with.

Approach

Working closely with IPG, I’ve produced a range of work across their marketing. The first item is a navigable, 46-page offering memorandum that turns rent rolls, cash-flow projections, and comparables into something an investor can actually move through. The next item is a 10-year anniversary pop-up card, cut and assembled by hand.

The offering memorandum

A multi-page investment offering for the Redwood and Broadbent Business Parks — cover, tenant rolls, floor plans, market comps, and financials, all in one consistent system.

IPG offering memorandum cover — Redwood & Broadbent Business Park
Offering memorandum spread Offering memorandum spread Offering memorandum spread Offering memorandum spread Offering memorandum spread Offering memorandum spread Offering memorandum spread Offering memorandum spread Offering memorandum floor plan

Custom pop-up card

I designed a card built around the inside displaying the word GROW as a dimensional pop-up. It was prototyped by hand with an X-acto knife. A local finishing shop die-cut a run of just 200. Each one was weeded and assembled by hand and IPG delivered every card with a logo-branded potted succulent.

GROW die-cut mailer on the press
Letterpress IPG plate Die-cut IPG metal pieces
IPG thank-you card IPG 3D pop-up GROW mailer