Logos and applications

Logo and brand identity system collage

I design logos and complete identity packages: the mark, the wordmark, the color system, and the rules that hold it together. Then I build the pieces a brand actually uses every day.

Every system is drawn to travel, from a business card to a storefront sign, a proof to a truck door, a printed catalog to a live website. A few identities are below, each shown with the applications that bring it to life.

Western Interior Services

A commercial office furniture dealer serving the Wasatch Front. A bold sunburst and layered "W" mark in a warm, earthy palette, carried from stationery to signage to the delivery fleet.

Western Interior Services showroom with logo
Full-color logo One-color black logo Reversed white logo
PMS 5763 C PMS 619 C PMS 483 C PMS 154 C PMS 431 C PMS 424 C
Western Interior building signage Western Interior W mark
Western Interior stationery system
Western Interior branded coffee cup Western Interior roadside sign Western Interior invoice
Western Interior delivery truck

Hyland Cyclery

A bike shop serving Salt Lake City since 1942. The refreshed badge and chain-link “H” mark run from the storefront and window vinyl to jerseys, water bottles, sale signage, and the mobile storefront.

Hyland Cyclery logo over trailhead
Hyland Cyclery logo sketches Hyland Cyclery logo concept refinement
Hyland Cyclery storefront sign
Hyland Cyclery reduced mark Hyland Cyclery branded water bottles
Hyland Cyclery cycling jersey Hyland Cyclery mobile storefront
Hyland Cyclery in-store sale sign Hyland Cyclery fence banner

Maison Design

A French and European-inspired design studio and boutique. The identity was elegant and editorial, carried across business cards, storefront and sidewalk signage, price tags, layout cards, and gift certificates.

Maison design & boutique at Finch Hill
Maison business cards Maison materials and textiles board
Maison sidewalk sign Maison door vinyl
Maison building sign Maison handwritten price tag
Maison printed layout cards Maison gift certificate