A website that turns searches into quotes for a Gulf Coast fabricator
Project Overview
Tex-Fab, Inc. is a Houston metal fabricator: plate rolling, pressure vessels, structural, piping, and more, serving the oil, gas, petrochemical, and aerospace sectors. They needed a website that could rank for the work they actually do and turn technical searches into quote requests.
Approach
I mapped their capabilities into a clear site structure, then built a page for each service, written and structured to rank for the searches buyers really run. Downloadable PDF inquiry forms and a clean web form turn a technical spec into a quote request in a couple of steps. The whole site is fast, responsive, and photography-forward, from the desktop hero to the phone on the shop floor.
Serving a crowded Houston market
Tex-Fab works out of Houston, the center of Gulf Coast heavy fabrication and one of the most competitive fabrication markets in the country. Standing out in search meant starting with the market itself: who’s searching, what they’re building, and where competitors already rank. Only then could each page be built to earn its place against them.
A clear path to every capability
Plate rolling, pressure vessels, piping, sheet metal, tray towers, structural, rolling and forming. The site map is deliberately simple: a buyer lands on the exact capability they searched for and can request a quote from there. Accurate and simple has real merit here. It gets a buyer where they need to be without a detour.
Google AI search results that can’t be bought
Each service got its own page, written and structured for the technical searches that bring in real work. The payoff lands where it matters most now: Tex-Fab surfaces in Google’s AI results, above paid ads and organic listings alike. That spot is increasingly the one to have. As people lean on AI summaries and scroll past the old links and ads, being cited in that answer is becoming search’s most valuable real estate. Google features sites it trusts, so a place in those results signals real authority on the work Tex-Fab does.
Quote requests, made simple
Downloadable PDF inquiry forms and a clean web form turn a technical spec into a quote request in a just a few steps.
And, it works. In one recent five-month stretch, this form pulled in real, unsolicited RFQs. No ad spend. No cold calls.
Conservative, back-of-the-envelope estimate — inquiries received through the website, not awarded jobs.
A website that does the selling
Fast, responsive, and photography-forward.
