Brand and marketing collateral for a B2B ecommerce platform
Project Overview
XOLogic builds ecommerce, PIM, and digital-catalog software for distributors and lighting showrooms. It’s a technical product sold to a non-technical audience. This is a small sample of the freelance work I did for XOLogic before joining the company full-time.
Approach
This page displays a flexible brand system applied to several categories. The goal was to make a complicated B2B product feel clear, capable, and easy to buy.
The work spans the whole funnel, and I handled most of it. The identity and trade-show presence that earn a first conversation. The flyers, infographics, and digital catalogs that explain each capability. The website and ecommerce experience where distributors place orders. Plus the sales decks, email campaigns, and landing pages in between. Everything shares one visual system, so a small team could go to market fast without the brand drifting.
Services & Deliverables
- UX Design
- UI Design
- Data Normalization
- Print Collateral
- Web Design
- Trade Show Materials
- Ecommerce Design
- Infographics
- Digital Catalogs
- Brand Guidelines
- Email Campaigns
- Landing Pages
- Iconography
- Sales Decks
Many sources in, many channels out
The platform takes product data from wherever it lives, manufacturers, distributors, ERP systems, data partners, and runs it through a rules engine and PIM that normalize, enrich, and score it. What comes out the other side is clean, catalog-ready data, specialized for each destination: online marketplaces, distributor sites, and ERP systems alike.
Data flowing both ways
Placeholder supporting copy for the ERP integration infographic. Replace with final text.
Expert Edit, enriched product data at scale
This is just one example of a UI project I helped build at XO. Expert Edit gives a distributor’s team control of an entire product profile from one screen: title, description, photos, videos, pricing, visibility, and variations, all linked by the item numbers that keep the catalog in sync. It’s where a raw vendor listing becomes a rich, catalog-ready product.
One platform, many storefronts
Signing on as a XOLogic customer often meant a new website, and I designed many of them. Each distributor got a storefront built to its own brand, from industrial fasteners to electrical supply to automation components, all running on the same underlying platform. Same engine, a different face for every client.
UX journey mapping
This journey map follows every actor through a multi-stage tool so nothing gets designed in a vacuum.
Print design
These are just a few examples. I designed print ads for industrial publications, spec sheets and leave-behinds for the sales team, plus the banners and booth graphics that gave XOLogic a presence on the trade-show floor.
